Toyota Industrial Equipment Appoints Jennifer McGhee as Sales Manager

Scarborough, Ontario, January 20, 2004 – Toyota Canada Inc., Industrial Equipment (TCI-IE), is pleased to announce the appointment of Jennifer McGhee as Sales Manager. The position was formerly held by Keith DeBruin, who has been named Manager, National Sales for Toyota Trucks.

“I am very excited to take on the challenges of my new position,” says McGhee. “With leading technologies such as the System of Active Stability and AC power electric lift trucks - along with our nationwide commitment to work with our dealers to provide the best service and support in the industry - this is a great time to spearhead new initiatives in sales and marketing.”

Mr. DeBruin joined TCI-IE as a Dealer Field Sales Consultant in 1998, and was promoted to the position of Sales Manager in 2001. As he begins his new position, he is looking forward to the new opportunities and challenges associated with selling Toyota trucks and SUVs.

Ms McGhee joined TCI-IE as Marketing Services Coordinator immediately upon her graduation from the Centennial College Marketing Management program in 1991. She was promoted to Marketing Services Specialist in 1998. In this position Jennifer was involved in marketing and promotional activities which included magazine advertising, direct mail and trade shows. For the past three years, she held the position of Dealer Field Sales Consultant, a role which included day-to-day contact with the dealer sales team, product support and sales training, and field consultations with both dealers and customers. As Sales Manager, Ms McGhee is responsible for sales, marketing and distribution operations for TCI-IE.